I have been fortunate enough to be part of a radical digital marketing makeover at the Jewish Federation of Greater Philadelphia. I talked about how we rebuilt our website using WordPress and various plugins. Now, I’d like to talk about how we built our new e-newsletter: Jewish Philly. Built on Foundation for Emails Foundation is…

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I have had the good fortune of working for the Jewish Federation of Greater Philadelphia for the past seven months. When I came on board, we had finished rebranding the organization several months before. It’s a new look for a new generation of people we are reaching. In order to continue our good work well…

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Hi, I’m Andy, and I’m an introvert. I gain energy from my ideas and thoughts, as well as conversations in small groups. I’m not a naturally talkative person. Actually, I was born with what was known at the time as semantic pragmatic disorder. I also developed severe social anxiety, something that I still work through.…

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I just wrote the title of this post and then looked at my list of categories and saw that one of them is “digital marketing”. Perhaps I should change that! At any rate, I am attending Digital Summit Philadelphia, a conference for digital marketing professionals. One of the presenters said “you are not a digital…

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This is just a friendly reminder to be present. Wherever you are, whatever you’re doing, whoever you’re with….be present. I find myself talking to people who are also looking at their phones more often than usual. Mostly because of stress and overwork, not because they’re addicted to Candy Crush or whatever the latest game is.…

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Yesterday I attended WordCamp Lehigh Valley in beautiful Bethlehem, PA. WordCamps are community gatherings where the common denominator is WordPress. You can be a user, designer, developer, or play any other role within the WordPress ecosystem. There’s something to be said for smaller WordCamps. I’ve been to ones with hundreds and thousands. They are great…

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