You have a lot on your mind when it comes to your business. Sales, marketing, project management, software development, operations, or wherever your domain is.
When thinking about ROI, the sales cycle, project scope, and user stories, don’t forget to think about the main component that keeps your business running:
They want to be heard. They want to be acknowledged. They want the resources that they need to get the job done. They want obstacles removed.
Most of all, they want to be a contributing member of the team.
If you are a manager, then you can’t do your job without them.