Five takeaways from the Digital Marketing World Content Marketing conference

I attend Digital Marketing World: Content Marketing, an online conference presented by MarketingProfs. It had great sessions about digital content marketing. Here are the key takeaways: Consumers today have an abundance of information. Therefore, they delay talking with sales teams because they have all the information that they need for the initial research. When vying for […]

Don’t forget about your people

You have a lot on your mind when it comes to your business.  Sales, marketing, project management, software development, operations, or wherever your domain is. When thinking about ROI, the sales cycle, project scope, and user stories, don’t forget to think about the main component that keeps your business running: Your people They want to […]

Finding the gaps in the agile business gap – product positioning

I have heard about the agile business gap in relation to product management. Agile has proven to be great for software product development, there’s a burgeoning agile marketing community, and agile product visioning can be done with the Product Canvas tool. However, there are still some gaps. I don’t have all the answers, but I’d […]