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How we built it: Jewish Philly E-News

I have been fortunate enough to be part of a radical digital marketing makeover at the Jewish Federation of Greater Philadelphia.

I talked about how we rebuilt our website using WordPress and various plugins.

Now, I’d like to talk about how we built our new e-newsletter: Jewish Philly.

Built on Foundation for Emails

Foundation is known for their awesome front-end web framework, similar to Bootstrap. Foundation also offers an email development framework called Foundation for Emails.

If you are a web developer with any experience developing for emails, then you know what a pain in the butt it can be. Developing using HTML tables and inline CSS is very early 2000’s, sucks, and takes too long.

However, Foundation for Emails allows you to develop using Sass-based CSS and Inky HTML, which allows you to code using a 12-column, responsive grid system similar to Bootstrap.

The development environment uses Node.js and Gulp.

Once you code out everything in development, you type in a command that then spits it out into HTML tables and inline CSS. You simply copy and paste that code into your email marketing tool, and BOOM! You have a sexy HTML email that is compatible in the majority of browsers and email clients.

The goal of the e-newsletter

We want to know what people are interested in and what’s relevant to them. We publish stories on arts and culture, tech and innovation, Israel, and Jewish recipes among other things.

Check out the latest edition. And if you like it, subscribe.

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