Category: Digital Marketing

How we built it: Jewish Philly E-News

I have been fortunate enough to be part of a radical digital marketing makeover at the Jewish Federation of Greater Philadelphia. I talked about how we rebuilt our website using WordPress and various plugins. Now, I’d like to talk about how we built our new e-newsletter: Jewish Philly. Built on Foundation for Emails Foundation is […]

How to be an introverted marketer in a noisy world

Hi, I’m Andy, and I’m an introvert. I gain energy from my ideas and thoughts, as well as conversations in small groups. I’m not a naturally talkative person. Actually, I was born with what was known at the time as semantic pragmatic disorder. I also developed severe social anxiety, something that I still work through. […]

It isn’t digital marketing – it’s marketing

I just wrote the title of this post and then looked at my list of categories and saw that one of them is “digital marketing”. Perhaps I should change that! At any rate, I am attending Digital Summit Philadelphia, a conference for digital marketing professionals. One of the presenters said “you are not a digital […]

Thoughts about WordCamp Lehigh Valley 2017

Yesterday I attended WordCamp Lehigh Valley in beautiful Bethlehem, PA. WordCamps are community gatherings where the common denominator is WordPress. You can be a user, designer, developer, or play any other role within the WordPress ecosystem. There’s something to be said for smaller WordCamps. I’ve been to ones with hundreds and thousands. They are great […]