Jewish Federation of Greater Philadelphia

This was my first job as a full-time professional web developer.

I served as a technical project manager for a redesigned and redeveloped website from Drupal to WordPress. When the site was built and launched by an external agency, I became the lead developer.

I built website pages and added functionality such as an event calendar using the Modern Tribe Events Calendar plugin and donation and event registration forms using the Gravity Forms plugin.

I helped create a robust content marketing program by designing and developing e-newsletters and landing pages. The main e-newsletter became the third highest source of web traffic behind organic search and direct traffic with an average open rate of 23% and click-through rate of 4%.

The website transformation and content marketing program reinvigorated the brand and increased website visits by 25%, new visitors by 30%, and event registrations by 28%.

I implemented HubSpot as the new marketing CRM to be able to more easily tie specific email, social, and search engine marketing campaigns to lead and donation conversions.

Skills and Tools

  • HTML, CSS, JavaScript, and PHP
  • jQuery
  • WordPress
  • Bitbucket
  • Constant Contact, AWeber, and HubSpot
  • Photoshop and InDesign
  • Google Analytics, Tag Manager, and Data Studio