Nonprofit Work

I have spent the last decade doing digital transformations for nonprofits.

I started out as an accidental techie and wound up flying to higher heights than I ever thought possible.

I love doing work that's incredibly fun and makes a difference.

The Jewish Federation of Greater Philadelphia

As the marketing team’s website and email marketing manager, I design and develop web properties and email newsletter templates, manage the work of copywriters and graphic designers for web and email projects, and gather and analyze data reports. Accomplishments include:

  • Serving as technical project manager for total website redesign, development, and migration from Drupal to WordPress. Simultaneously migrated our email marketing program from Constant Contact to AWeber.
  • Helped create a robust content marketing program by designing and developing marketing campaign landing pages and a bi-weekly email newsletter. The newsletter became the third highest source of web traffic behind organic search and direct traffic. It has an average open rate of 23% and click-through rate of 4%.
  • Altogether, the website transformation and content marketing program have reinvigorated the brand and increased website visits by 25%, new visitors by 30%, and event registrations by 28%.

Website Transformation

Before

jewish-federation-old-website

After

Development Work

Digital Annual Report

You Are Jewish Federation Campaign Landing Page

Jewish Philly E-Newsletter Template

Jewish Philly Email Newsletter

Israel70 Upcoming Events Email Template

Jewish Federation Israel70 Upcoming Events Email Newsletter

Project Management Institute Educational Foundation

I began as a scholarship program administrator and grew into a digital marketing specialist, website content manager and analyst. Accomplishments included:

  • Serving as staff technical expert and content management lead for website redesign, development, and migration from flat HTML files to Sitecore CMS.
  • Creating our social media sites on Facebook, LinkedIn and Twitter.
  • Migrating our email marketing from our parent company broadcast software to Constant Contact and created our new email newsletter.
  • Transforming our website and implementation of social and email marketing resulted in increased website engagement.
  • Managing the work of the scholarship program associate.

Website Transformation

Before

pmief-old-website

After

Freelance and Volunteer Web Development Work

Jazz With Aloha

Designed and developed this website using WordPress and Foundation.

Marratto Boxing

Re-designed and developed this website using WordPress and the Genesis Framework

Math Corps Philly

Volunteer project where we redesigned their website using the Genesis Framework and upgraded them from WordPress.com to self-hosted WordPress

Get in Touch

Questions? Comments? Have a project you need help with? Fill out the form below.

Please enter your name.
Please enter a message.