I have spent the last decade doing digital transformations for nonprofits.
I started out as an accidental techie and wound up flying to higher heights than I ever thought possible.
I love doing work that's incredibly fun and makes a difference.
The Jewish Federation of Greater Philadelphia
As the marketing team’s website and email marketing manager, I design and develop web properties and email newsletter templates, manage the work of copywriters and graphic designers for web and email projects, and gather and analyze data reports. Accomplishments include:
- Serving as technical project manager for total website redesign, development, and migration from Drupal to WordPress. Simultaneously migrated our email marketing program from Constant Contact to AWeber.
- Helped create a robust content marketing program by designing and developing marketing campaign landing pages and a bi-weekly email newsletter. The newsletter became the third highest source of web traffic behind organic search and direct traffic. It has an average open rate of 23% and click-through rate of 4%.
- Altogether, the website transformation and content marketing program have reinvigorated the brand and increased website visits by 25%, new visitors by 30%, and event registrations by 28%.
Project Management Institute Educational Foundation
I began as a scholarship program administrator and grew into a digital marketing specialist, website content manager and analyst. Accomplishments included:
- Serving as staff technical expert and content management lead for website redesign, development, and migration from flat HTML files to Sitecore CMS.
- Creating our social media sites on Facebook, LinkedIn and Twitter.
- Migrating our email marketing from our parent company broadcast software to Constant Contact and created our new email newsletter.
- Transforming our website and implementation of social and email marketing resulted in increased website engagement.
- Managing the work of the scholarship program associate.
Freelance and Volunteer Web Development Work
Jazz With Aloha
Math Corps Philly
Get in Touch
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